Business Continuity

Backup and Disaster Recovery

How Disaster Recovery as a Service Provides Peace of Mind for Small Businesses

If you sit down and think about all the things that might cause your business harm, data loss should be at the very top of that list. Very few businesses in today’s day and age still operate on a pen-and-paper model and have instead shifted into the digital realm. Though this affords a great deal of convenience, things like cyber crime, natural disasters, and even hardware failure can mean the end of the line for your company. Disaster recovery as a service can change this. The Three Biggest Disasters Facing Small Business When it comes to unexpected data loss that could potentially close your business forever, there are three ways it could happen: Natural Disasters: The NOAA, or US National Oceanic and Atmospheric Administration, reports that there have been 10 or more natural disasters causing $1 billion or more in damage every year for the last five years. They also say these disasters are becoming more and more frequent. Hardware Failure: Servers and computers – much like cars and home appliances – can fail, and when they do, it’s like the data inside never even existed. Though it may be possible to recover some data, other data may be lost forever. Cybercrime: Small businesses are targeted by cyber criminals just as frequently as large enterprises by things like spam, phishing, and even ransomware, among others. Cyber crime can completely wipe out your data and leave your company dead in the water. Disaster Recovery vs. Backup Many small businesses currently pay for what is known as BaaS, or Backup as a Service. This essentially means that the companies’ data is backed up regularly and stored in a separate location. If a natural disaster, hardware failure, or cyber crime should occur, the data is not lost forever. This is incredibly beneficial, but it often provides business owners with a false sense of security. There’s no provisioning for network or computer needs with BaaS, which means that even though the data is safe, it cannot be accessed remotely, and this creates a significant amount of downtime. DRaaS, or Disaster Recovery as a Service, solves this issue. It does include provisioning for network and computer needs. To better understand this, imagine that your company’s headquarters – including the onsite server – burned to the ground. Your BaaS provider has your servers and data saved and backed up on a server elsewhere, but it’s just a backup, so until you put a new server into place, your data and infrastructure is effectively useless. A DRaaS provider, on the other hand, allows your business to stay up and running with very little downtime (if any at all) thanks to offsite data redundancy. For many small businesses who are still trying to build a reputation and make a name for themselves, several days or even hours of downtime can be devastating. It is important for small business owners to maintain their online presence through thick and thin, even in the midst of a natural disaster. This is exactly what disaster recovery as a service was designed to do; it provides small business owners with unprecedented peace of mind by ensuring things continue to run with minimal downtime – even in the midst of a true disaster.

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Website Mobile Design

Breaking News: Downtime Kills Small Businesses

Breaking News: Downtime Kills Small Businesses Downtime is bad news for any business whether big or small. A recent two-hour New York Times’ downtime occurrence sent Twitter ablaze and their stock price plummeting. Google going down for one to five hours resulted in lost revenue up to $500,000 and decreased overall web traffic by 40%. We know what you’re thinking. Holy crap, Google makes $100,000 an hour? Yeah… insane, huh? While the hourly cost of downtime for a small-to-medium sized business won’t be nearly as large as that astronomical Google figure, downtime is often more detrimental to smaller companies. Smaller enterprises are more susceptible to downtime and are neither large nor profitable enough to sustain its short and long-term effects. Downtime Leads to Unhappy/Unproductive Employees Even the happiest of employees become dissatisfied when they can’t perform basic day-to-day job functions or properly service customers or clients. While some employees may use downtime as an excuse to lean back, put their feet up, and comfortably collect their hourly pay, we’re talking about those employees who come to work to actually work. And don’t forget your IT guy or tech crew. They can’t necessarily sit back and twiddle their thumbs when downtime occurs because they’re typically taking the brunt of the storm. They will ultimately grow tired of the daily routine of having to put out fires and having neither the additional manpower nor resources to change things for the better. These things lead to high employee turnover and the expenses that come with training and re-training a revolving door of employees. Downtime Leads to Customer Dissatisfaction Customers and clients grow weary whenever critical components of your operations – or the services they either expect or pay for – cannot be accessed. Nearly 50% of customers will move on to a competitor if they encounter downtime of five minutes or more. These customers represent significant lost revenue. While some suggest this is a bigger problem in the retail sector, other types of businesses are impacted as well. Have you ever clicked a link from search engine results only to quickly bolt when the page didn’t load, you couldn’t complete an online transaction, or you were greeted with a “Technical Difficulties – Be Back Up Soon!” message? Did you give up on finding what you were looking for or did you wait it out? You did neither. You went back to Google and found someone else offering a similar service or product that satisfied your yearning for instant gratification. Downtime Ruins Your Reputation One of the most commonly overlooked consequences of downtime is the hit your company’s reputation takes online. In this age of social media, one person’s bad experience is broadcast to dozens or even hundreds of followers. Bad news spreads faster than ever and has lasting repercussions. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffet. Protect Your Bottom Line The challenge for small businesses has always been how to minimize single-point-of-failure downtime using their limited IT resources. This is why downtime kills so many small businesses. They can’t prevent it and they can’t react quickly enough. Thankfully, there are end-to-end business continuity solutions available today that integrate Remote Monitoring and Management (RMM) software, 24/7 access to a Network Operations Center (NOC), and advanced backup and disaster recovery solutions to alleviate this issue. Not only do these methods minimize downtime and get businesses back up and running quickly, but they can reduce the cost of technology infrastructure maintenance by as much as 80 percent. It’s time that small businesses stop being victims to the silent killer that is downtime. Contact us today or schedule a network consultation to see how we can help your business grow.

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Improving SEO

Is That A Business Continuity Plan in Your Pocket…Or A Bunch of Jargon?

Technology is full of difficult jargon. To further complicate things, certain terms are often used in a different context between one publication or service provider and the next. An example of this is the usage of backup, disaster recovery, and business continuity. These terms are commonly used interchangeably, often resulting in confusion. In an effort to alleviate some of this confusion, let’s describe each physical process. You will see an overlay among all three, although they are each different processes. Backup In IT lingo, the most basic description of backup is the act of copying data, as in files or programs, from its original location to another. The purpose of this is to ensure that the original files or programs are retrievable in the event of any accidental deletion, ransomware, hardware or software failure, or any other type of tampering, corruption and theft. It’s important to remember that the term “backup” refers to data only and doesn’t apply to the physical machines, devices, or systems themselves. If there were a system failure, disk crash, or an onsite physical disaster, all systems would still have to be replaced, rebuilt, and properly configured before the backed-up data could be loaded onto them. Disaster Recovery Backups are a single, albeit crucial, component of any disaster recovery plan. Disaster recovery refers to the complete recovery of your physical systems, applications, and data in the event of a physical disaster like a fire; hurricane or tornado; flood ; earthquake ; act of terror or theft. A disaster recovery plan is a formal document created by an organization that contains detailed instructions on how to respond to unplanned incidents such as those above or any other disruptive events. The plan contains strategies on minimizing the effects of a disaster, so an organization will continue to operate – or quickly resume key operations.  It uses pre-determined parameters to define an acceptable recovery period. From there, the most satisfactory recovery point is chosen to get your business up and running with minimal data loss and interruption. Business Continuity Although backup and disaster recovery processes make sure that a business can recover its systems and data within a reasonable time, there is still the chance of downtime from a few hours to many days. The point of a business continuity plan is to give businesses continuous access to their technology and data, no matter what. Zero or minimal downtime is the goal. Critical business data can be backed up with configurable snapshots that are instantly virtualized. This allows files, folders and data to be turned on and restored in seconds. Bare metal restores of hardware, where an image of one machine is overlaid onto a different machine, is also utilized along with cloud replication for instant off-site virtualization. Many businesses also keep redundant systems and storage at a different physical location than their main site as part of their business continuity process. They may also outline procedures for staff to work remotely off-site. Some businesses or organizations may go as far as to have printed contact lists and other critical data stored off-site to keep their business moving if a disaster wipes out power and their ability to access anything electronically. This should clarify the differences between backup, disaster recovery, and business continuity solutions. Choosing what works best for your business will come down to your current IT infrastructure, your budget and how much downtime you can reasonably accept.   Need help with backups, disaster recovery services, or developing a business continuity plan? Pennyrile Technologies can help! Contact us to arrange a free consultation!

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Why Should You Get On The Cloud

8 Hard Truths for SMBs not Worried About Data Recovery and Business Continuity

The foundation of any successful business continuity and data recovery solution is the ability to retrieve data from any point in time from anywhere. When the topic of data recovery and business continuity comes up, you get the feeling that many decision makers at smaller businesses and organizations wish they could channel their inner six year old, simply cover their ears, and sing “La, la, la. I Can’t Hear You. I’m Not Listening.” Everybody thinks bad things only happen to other people. Just because we hear about a fatal car accident on the morning news, doesn’t mean we fixate on that news when we ourselves get into a car and drive to work. When it comes to protecting your company against potential disasters, there are certain things that you need to consider. One of these is ensuring that you have a good backup system in place. When you do this, you will be able to recover quickly if you experience any kind of disruption. If you don’t have a data recovery system or business continuity plan in place, you can lose a lot of money. For example, if you use a cloud-based service for your email, then you might not be able to access your emails during a natural disaster. If this happens, you will be forced to pay for services to restore them. So no matter how many times the owner or executive of a small to midsize business (SMB) hears of other small businesses being crippled by hurricanes, tornadoes, fires, or flooding, they aren’t necessarily overcome with fear to the point that they feel an urgency to take action. Sure, they may think about backup and data recovery solutions a little more that day, but not enough to initiate immediate change or reverse a lenient approach to their processes. What Is Business Continuity Continuous operations are essential to any company’s success. Business continuity planning (BCP) ensures that your organization can continue its normal functions when faced with a disaster. A BCP includes everything from emergency response plans to data backups and data recovery. Without these systems in place, an incident could cause serious damage to the company. If you’re interested in learning more about how continuous operations work, then you should check out this article. This guide will help you understand the basics of the concept. In order to have successful BCP, you need to start by defining what you mean by “business.” You must also identify all of the key elements of your operation. Once you’ve done that, it’s time to write down your plan. You’ll want to include information such as who is responsible for each task and what resources are needed. The most important thing is to make sure that you address every possible scenario for data loss and recovery. If you don’t cover every possibility, then you won’t be prepared for the worst case scenario. Finally, test out your plan. Ask yourself questions about whether or not it works. Make changes to improve the process if necessary. 8 Things to Consider with Business Continuity & Data Recovery Malware – It isn’t natural disasters or catastrophic losses like fires that take down small businesses but something far more sinister – malware. Cyber attacks through malware have grown exponentially in the past four years. Malware is hitting everything from PCs to Macs to mobile devices and it’s inflicting damage. Zero Productivity – When business continuity is affected, that means you have zero-productivity, leading to a major loss. This threatens not just daily profit-margin but also employee productivity. Disruptions – Over half of the small businesses in the U.S. have experienced disruptions in day-to-day business operations. 81% of these incidents have led to downtime that has lasted anywhere from one to three days. Lack of Planning – According to data compiled by the Hughes Marketing Group, 90% of companies employing less than 100 people spend fewer than eight hours a month on their business continuity plan or data recovery plan. Major Disaster – 80% of businesses that have experienced a major disaster are out of business within three years. Meanwhile, 40% of businesses impacted by critical IT failure cease operations within one year. 44% of businesses ravaged by a fire fail to ever reopen, and only 33% of those that do reopen survive any longer than three years. Internal Causes – Disaster recovery solution providers estimate that 60% to 70% of all business disruptions originate internally – most likely due to hardware or software failure or human error. Bankruptcy – 93% of businesses unable to access their data center for ten or more days filed for bankruptcy within twelve months of the incident. Data Failure – In the United States alone, there are over 140,000 hard drive crashes each week. Recovery Testing – 34% of SMBs never test their backup and recovery solutions – of those who do, over 75% found holes and failures in their strategies. Business Continuity & Data Recovery Conclusion It’s critical that small businesses review their backup and disaster recovery processes and take business continuity seriously. When you have data loss problems, you need to know how to respond to the situation and quickly move onto recovering your data and files. If you don’t, you can expect major disruptions and loss of revenue just to name a few issues. Given the vulnerabilities associated with the cloud and workforce mobility, the risk of critical data loss today is quite serious and firms must be truly prepared for the unexpected. If your business hasn’t developed a Business Continuity Plan yet, please contact us for a free consult and see how Pennyrile Technologies can assist with Backup & Disaster Recovery services.  

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